Integrated Business Experience Suzuki

Question: Discuss about the Integrated Business Experience for Suzuki. Answer: Introduction This report is based on the subject area of integrated business management. The study focuses on the case study of Suzuki, which is one of the largest organizations in Japan. During this study, the discussion and analysis are made mainly on three areas culture and management responsibility at Suzuki, Corporate Social Responsibility done by Suzuki in global context and the multinational competitive advantage achieved by the company. At the end of the study, some recommendations are provided for future benefit of the company. Culture and Management Responsibility Suzuki is a multinational company in Japan. It has spread its business in different countries in the world like, India, UK America and in many other countries. As it is a multinational company, the working culture of the company is also multi-cultured. Due to this, sometimes, several problems take place within the organization and main problem in multi-cultured working environment is the conflicts between the employees of different culture (Suzuki.hu 2016). During 2011 and 2012, labor dispute happened in Suzuki; however, the management played a vital role in solving the labor dispute problem within the organization. The management of Suzuki is much responsible in solving the problems of its employees. The top management of the company is responsible for preparing and implementing the overall policies and strategies of the company (Morris-Suzuki 2015). There is labor union within Suzuki and the management of the company takes special care of the demand of the union so that no conflict takes place between the management and the union. As per the management of the company, the people or the employees at Suzuki are very co-operative and they believe in team work. In order to maintain the work quality, the management has taken several strategies like, bonus, incentive scheme and contests. The management of Suzuki has disclosed that in recent survey, they have identified that most of the employees in the company are satisfied with the working culture of the company (Globalsuzuki.com 2016). The management of the company is much friendly with its employees and it helps to maintain the relationship with the employees. Along with this, the management also involves the employees of all levels in the decision-making process of the company. Global Corporate Social Responsibility Morris-Suzuki (2015) stated that, in case of corporate social responsibility, Suzuki, Japan has taken several initiatives to maintain its social standard. The management of the company has focused primarily of four different areas skill development, employee engagement, community development and road safety. The safe driving theme, taken by Suzuki, was one of the main and very effective corporate social activities done by this company. The company provided long training to the employees to achieve the main motto of safe driving or road safety. It has established several training institute to train the employees as well as common people in safe driving. IT has trained total 700000 people through these training institutes (Suzukimotorcycle.co.in 2016). At the same time, the company has taken several strategies to improving the social condition of the people or the communities. The management has contributed towards the education of the children in the developing countries like, India and Pakistan. At the same time, the company has established a large number of driving schools, where the people from the middle class income group in the society can learn about driving. This ultimately helped the people to improve their standards in the society. These types of activities of the company helped to improve the skills of its employees. The special training program arranged by the company trained the employees in better way and helped them to improve their skills (Japantoday.com 2016). Apart from all of these activities, the company has also concentrated on energy savings in all units of its production. Energy saving strategy of the company also helped it to maintain the environmental level or standard within and outside the workplace. Apart from these, the management of the company has implemented the environment friendly technology at its workplace and along with this; it has also produced sustainable products as per the demand of the customers. Multi-National Competitive Advantage As a multi-national brand, Suzuki has to face aggressive competition in the market. In order to sustain in the market and achieve the competitive advantage, the company has specially focused on the innovative marketing strategies. For example, the most innovative strategy is the multi segmentation strategy of the Suzuki, which helped the company to target different people from different social classes (Hbr.org 2016). At the same time, it has also taken innovative promotional strategies and one of the most attractive promotional strategies taken by the organization is One Rupee Vehicle Insurance strategy taken by the company in India. Along with this, the company has also contributed in different game shows and reality shows in Japan. Apart from the innovative marketing and promotional strategies, the company has also focused on the distribution channels to gain the competitive advantage in the international market. It has initiated unique distribution network and concentrated on the team work. In has developed several workshops and distribution stations, so that the customers get more facilities and the company can provide best service to the customers (Suzuki.hu 2016). As per the current information, the production and operational process at Suzuki is following the JIT and Lean management approach, which are the most effective elements in achieving the competitive advantage in the global market. Conclusion and Recommendation In this study, it has identified that Suzuki has a multi-cultured working environment at its workplace. The management of the company is much friendly and effective in solving the problems of the employees. At the same time, they have concentrated on enhancing the work quality of the employees. The company has taken several corporate social activities and contributed towards the development of communities and its employees. The company has also focused on its marketing, promotional, distributional and production strategies to gain competitive advantage in the market. However, it can improve its performance by following the below recommendations: The management at Suzuki can apply the 360 degree feedback strategy to improve the working standard of the employees in a better way. It helps to understand the individual working standard of the employees. The company can take different promotional strategies in different countries according to the culture of the people in those countries. Reference list: Globalsuzuki.com. 2016. Global Suzuki. [online] Available at: https://www.globalsuzuki.com/ [Accessed 7 Oct. 2016]. Hbr.org. 2016. Harvard Business Review - Ideas and Advice for Leaders. [online] Available at: https://hbr.org [Accessed 7 Oct. 2016]. Japantoday.com. 2016. [online] Available at: https:///www.japantoday.com [Accessed 7 Oct. 2016]. Morris-Suzuki, T., 2015.Re-inventing Japan: nation, culture, identity. Routledge. Suzuki.hu. 2016. SUZUKI. [online] Available at: https://www.suzuki.hu/ [Accessed 7 Oct. 2016]. Suzukimotorcycle.co.in. 2016. [online] Available at: https://www.suzukimotorcycle.co.in [Accessed 7 Oct. 2016].